Nonprofits tell good stories. But are they being heard?

Sorry, big brands. Nonprofits tell the stories that tell the tale of the deeper human experience. Nonprofits are entwined with people’s struggles and triumphs. Coke just ain’t. Organizations working in community and health services, social inclusion, the arts, education; unions; groups working on environmental and other advocacy causes – these are the organizations with the […]

Off-script: In-house boldness from an unlikely source

I didn’t like this lululemon ad at first. It was weird. It was harsh. It felt mean. It mocked their own customers, and did I mention mean? But once I heard the back-story of how the video got produced and released, I confess I grudgingly admired the company – for creating the conditions for bold creativity in-house. In “Shit Yogis Say”, a young […]