Youtility: Why smart marketing is about help, not hype By Jay Baer, Portfolio (Penguin USA) Just when you thought marketing was mostly useless content and catchy jingles, along comes Jay Baer’s take on “youtility” – marketing that actually helps make peoples’ lives a little easier, in ways that might surprise you. Can marketing “help” people? Can […]

Content Rules

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite your Business By Ann Handley and CC Chapman, Wiley In brief: Friendly, helpful, accessible and smart book helps you navigate and engage with the wide and wild world of “content” Content Rules is a handy introduction into the why, […]